Honesty
Material-first design. Tactile integrity above all. We favour timeless finishes and honest construction over surface-level trends.
Supported by a talented team of experienced artisans and innovative new-generation designers, our mission is to make exceptional design accessible to everyone.
We are a young design studio based in Ho Chi Minh City, operating at the intersection of concept development, furniture design, interior design, and architecture. Our team works across disciplines with a shared goal: creating spaces and objects that feel intentional, well-considered, and aligned with how people live and work today.
Our approach is grounded in a straightforward philosophy – good design is clean, coherent, and materially honest. We prioritize natural elements, thoughtful detailing, and elevated finishes, using these as anchors to build environments that are contemporary yet quietly enduring. Whether we are developing custom furniture, shaping an interior identity, or planning a full architectural framework, we focus on clarity of concept and consistency of execution.
We work across residential, commercial, and hospitality projects throughout Southeast Asia, designing for a region that is evolving quickly and demanding higher standards of living and experience.
Our role is to translate these expectations into built form: modern spaces that function smoothly, look refined, and retain value over time.
As a studio, we are collaborative, agile, and solutions-oriented. We engage closely with clients to understand their needs, streamline processes, and deliver outcomes that feel both current and future-ready.
Our goal is simple – to produce design work that makes sense, performs well, and stands up over time.
Material-first design. Tactile integrity above all. We favour timeless finishes and honest construction over surface-level trends.
Beauty through subtraction. Every gesture is deliberate; every detail earns its place. We design spaces that feel calm, edited, and quietly confident.
A modern Indochine identity expressed with a global vocabulary. We balance local craft and contemporary living with sensitivity and nuance.
We value thoughtful design, refined materials,
and our commitment to sustainability.